Kicking off in-game advertising in Who Has The Biggest Brain?

Just as Who Has The Biggest Brain? is approaching the two million installs mark on Facebook, you might have noticed our first steps into in-game advertising, courtesy of Google.

In the US that means short rich media (ie, video) ads, while in other parts of the world it means static images or text. The ads are placed at the end of the game, just before you start another session - an “interstitial” in industry speak. Why? We believe in giving players YouTube-like instant access to game play rather than forcing people to sit through an ad before they can play or having a set of distracting banners around the game. Rich media ads at the end of the game however provide a nice short break before the next intense gaming session to beat your friend’s score. Plus we think they’re pretty cool too!

These are early days - we’re still experimenting and considering different ways of allowing for sponsorship in social games which are both efficient for advertisers and enjoyable from an user-experience standpoint.

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